Value,
born from play.

1. 01

   Advising management

   As an advisor or outside director, alongside the decisions management has to make, new businesses and branding among them.

2. 02

   AI advisory and training

   Helping organisations adopt AI, from a plan suited to their work to employee training and everyday use.

3. 03

   PLAY BUILD Open

   Become a founder who can build with AI. A focused two-month programme to decide what to create together and bring it to life with your own hands.

   Explore PLAY BUILD →
4. 04

   Value from culture

   Art, tea gatherings, and projects in Japanese culture.

• 

  Production / Bizdev 2011–

  Osamu Ise led the app launch and UI/UX direction. PLAY handled monetization, including ad technology and brand collaborations.

• 

  Outside Director 2021–

  From growth, through joining the PR TIMES group ↗, to the turnaround that followed. In two years, operating profit moved from about 100 million yen in losses to 70 million yen in profit.

• Tokyo Metropolitan Government APT Women

  Mentor 2025–

  Mentor for the Tokyo Metropolitan Government’s programme for growing women-led startups ↗.

• Nippon Television Network

  Social Media Advisor 2020–

  Advised on social media strategy for official programme accounts.

• Kitayama Tokanen

  Overseas expansion 2021–

  Inbound visitors and online sales for a long-established stone workshop in Kyoto.

• Training

  AI adoption and AI-driven development

  A hands-on AI-driven development class ↗ for business owners (about 20 owners, each publishing a service within three hours), AI training with docomo gacco for small companies in Nagano and the Noto Peninsula, and others.

• Talks

  Companies and schools

  docomo, KDDI, Recruit, Nippon Television, Keio University SFC Graduate School, Hokkaido University, and others.

  Talks and press ossam.jp ↗

• Production support

  Drama and film

  Rich Man, Poor Woman ↗ (Fuji TV), The New King ↗ (TBS), Startup Girls ↗ (film) , and others.

• Tea and art

  Projects

  Tea gatherings and exhibitions, planned and held in Japan and abroad.

  Works by Osamu Ise ossam.jp ↗

Representative Director

Osamu Ise伊勢 修

Graduated in economics from Keio University. After Nippon Television and Opt, he co-founded HALO Inc. in 2008 and served as COO. The apps he has produced, bokete (8 million downloads) among them, total 10 million downloads. He founded this company in 2013. Director of Omoroki Inc., outside director of NAVICUS Inc. Lives in Miyota, Nagano.

Name

PLAY Inc. (プレイ株式会社)

Representative

Osamu Ise, Representative Director

Founded

February 1, 2013

Location

Miyota, Kitasaku, Nagano, Japan

Business

Planning and development of new businesses and services, management advisory, service development with AI, and projects in culture and art

Corporate number

5010901031765